12 Apr DanubePeerChains: A workshop for representatives of the LSO/BSO sector
An online workshop ‘Customer data platforms – a new look at the user’ was held on March 29, 2022, organized by the Center for Technology Transfer of the University of Belgrade, in cooperation with the Center for Digital Transformation.
The workshop was held by Ema Petrović, a certified consultant for digital transformation, e-commerce, and social media marketing.
Participants had the opportunity to learn more about the concept of Customer Data Platform (CDP), the importance of the Customer Relationship Management (CRM) process, and also to understand CDP – where the data comes from, what are the benefits of CDP, whether the organization/company needs CDP and how to choose the right platform.
This workshop was organized as part of the main activities of the DanubePeerChains project, and the participants were representatives of business and employment support organizations. Project partners organize regional and national workshops for representatives of the LSO/BSO sector, with the aim of presenting project activities, goals, and achieved results, with a focus on presenting the Diamond strategy, developed within the project as a tool for creating transformative activities and business support measures after the Covid-19 pandemic.
